Dynamic Brand

The concept of dynamic identity is not only an innovation in the field of brand design: it is a deeper revolution in the way a company lives and communicates its identity.
In a highly variable environment, with a target more and more used to disentangle different messages, the static logo had become limiting in expressing the identity of our Clients. From here we start to study a different brand identity system that, while maintaining a strong and recognizable soul, is able to show its personality and a different style depending on the context and application. An engaging and changing logo, that we decline in a finite number of variations: no longer static, but a Dynamic Brand.